This one might actually qualify to spark off a “Pissed Off Princess” series….
Kid commercials tend to be cute–the kid will ask a quasi-serious question and then take some action based in child logic that makes the audience laugh. So a young girl asking her mother about the heart health nutritional benefit of a cereal and then laying said cereal on her dad’s chest to “help” should garner a collective “Aw!” from the viewing audience, right?
Yes, boys and girls–Cheerios had the unmitigated gall to portray an interracial family. And the Internet exploded with trolls and bigots. Commentary covering everything from aspersions on Black fathers to “references to Nazis, ‘troglodytes,’ and ‘racial genocide'” were spewed all over YouTube until the comments section was shut down. Not like that stopped this tide of wretchedness else on the Web…one faceless dumbass offered this priceless gem:
“These videos encourage people to seek partners outside their racial group. It already happens too much … for comfort. I shall eat Toasted Oats instead.”
Oh really now?
And as if the fact that there is actually controversy surrounding this ad isn’t bad enough, I have had two sad and sickening realizations:
1) As much as I’d like to believe that it’s only old, crusty, dyed-in-the-wool racist hatemongers, I fear that the majority of those posting this vitriol are teenaged Internet trolls who have grown up in a multicultural world and show know better.
2) I also fear that any of the following scenarios would have been more acceptable and less comment-provoking:
- If it was a white couple raising this biracial child
- If the husband had been white and the wife black
- If the little girl was being raised by a gay couple
With all of the rapes, murders, corruption, adultery, etc. being portrayed on television in grisly, gruesome detail and very few people batting an eye, THIS is what gets America’s underwear in a knot? A commercial with a whole family unit talking about cereal? Seriously?!?
Code Switch – NPR: If This Cute Cheerios Ad Causes Drama, What Won’t?
It’s 2013, and People Are Still Getting Worked Up About Interracial Couples in Ads
Slate: Cheerios Ad Brings Out the Racists